Market Insights

We make it easier to reach the right people

Part of helping people live healthy, vital lives is making sure they have the right information they need to fulfill that dream. Market Insights is a set of tools we use to connect with people and to build personal relationships with them. Now we’re making it available to our customers.

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Part of helping people live healthy, vital lives is making sure they have the right information they need to fulfill that dream. Market Insights is a set of tools we use to connect with people and to build personal relationships with them. Now we’re making it available to our customers.

Health Personality Segments

As you know, people are different. Through extensive healthcare consumer research conducted by industry leaders c2b solutions and PatientBond, five types of health personalities have been identified. Understanding these personalities can strengthen your organization’s marketplace advantage.

Here’s a little bit about each one:

Segment

Description

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Balance Seekers

I am open to many ideas and options, as long as they make sense for me. I need context to understand ideas and recommendations.

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Willful Endurers

There are more important things in my life to focus on than improving my health. I live in the “here and now”.

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Priority Jugglers

I worry more about my family’s health than my own. I am constantly on the go, juggling many responsibilities, so getting sick is not an option.

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Self Achievers

I take ownership of my health, and I actively take steps to be healthy. I focus on achieving my goals and objectives. A disease is another challenge to be overcome.

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Direction Takers

I look to my physician and other healthcare professionals for guidance and direction on what I need to do to address my disease.

Macro Market Snapshot

This report provides a macro view of your audience. It garners geo-specific individual and household insights by state, county or zip code. Healthcare consumers are segmented using Health Personality Segments (powered by c2b psychographics) in addition to traditional demographics like geography, age, gender and income.

Our standard reporting packages help companies refine and focus their messaging strategies, whether intent on getting new customers, keeping customers, or helping people change. We can customize the report to fit your needs.

Health Personalities Distribution by County

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Reports display Health Personalities by prevalence as well as exact counts, making it easier to plan and execute campaigns.

Micro Data Insights

Sometimes it’s not enough to have a macro view of your communities or potential audiences. You want your messages to reach individuals and resonate with them. You need to build personal relationships with your customers, whether they’re just learning about you or you need them to actively embrace change.

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Your Lists

Adding Health Personality Segments to your proprietary contacts lists and CRM databases will inform your direct messaging campaigns, media strategies and tactics. This data attribute can be added to U.S. adult records through a match of base demographics like name and address. Give us your proprietary list, and we will match the health personality segment to individuals on your list in a matter of days.

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Your Marketplace

Perhaps you want to reach the populations you identified from our Macro Market Snapshot. Or maybe, you don’t have your own outreach contact lists or want some new ones. Give us your demographic parameters, and we will provide you with a data file of individuals meeting your criteria, including their health personality segment.

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