Micro Market Insights
How health personalities drive behavior change.
Identify each consumer by his or her Health Personality, whether in your database or across your community.
Health Personality Segment resources enable you to positively affect consumer behavior to:
• Increase consumer acquisition through targeted marketing, social media and word of mouth
• Retain consumers by improving satisfaction and driving repeat visits for additional services
• Improve health outcomes by motivating positive health behaviors and lifestyle changes
Identify each consumer by his or her Health Personality, whether in your database or across your community.
Health Personality Segment resources enable you to positively affect consumer behavior to:
• Increase consumer acquisition through targeted marketing, social media and word of mouth
• Retain consumers by improving satisfaction and driving repeat visits for additional services
• Improve health outcomes by motivating positive health behaviors and lifestyle changes
Activate consumers using words, concepts and media preferences specific to their individual Health Personalities.
The Health Personality Segments license includes resources to help develop messaging and operationalize psychographics at the individual level across a population.
The proof is in the results:
• Doubled response to marketing campaign
• +30% increase in Net Promoter Scores
• 10X increase in HRAs completed